Selecting the appropriate email marketing software is critical if you wish to develop a list of loyal consumers. From personalizing emails to measuring interaction, the finest email marketing software can assist you in accomplishing your objectives. I’ve evaluated and researched the 21 best email marketing tools in this article, along with my top five recommendations, so you can choose the best one for you.
Among marketing mediums, email marketing software has the greatest return on investment (ROI) — $38 for every $1 spent.
Additionally, there are 1.5 billion active Gmail users – each and every one of them represents a prospective consumer.
How did you begin email marketing today, and which technology do you use?
Each of the finest email marketing services, software, and platforms offers a unique set of features and pricing.
The majority of these tools are excellent; you simply need to choose the one that is a good fit for you.
Whether you’re sending cold emails or seeking for Gmail add-ons and extensions to assist with email distribution, there is a solution for you.
This tutorial will assist you in the following ways:
To pick the finest email marketing software, consider the pricing, dependability, technical support, template designs, simplicity of use, deliverability, automation, and integrations, as well as any other features you require.
The finest email marketing software should make it simple to create emails, segment your list, tailor your messaging, and access analytics information. And, most significantly, they should arrive in users’ principal inboxes.
Finally, email marketing is about providing the appropriate message to the appropriate user at the appropriate moment.
This year, here are my recommendations for the top email marketing tools and services to try:
ActiveCampaign is the way to go if you want to take control of your client experience. From email list automation to an industry-leading lead scoring system, I wholeheartedly suggest ActiveCampaign to anybody who is serious about email marketing.
ActiveCampaign is ranked number one on my list because it is the greatest all-around email marketing platform, owing to its sophisticated automation capabilities and deliverability.
Machine learning, being the brightest tool on this list, plays a critical role. ActiveCampaign’s Predictive Actions feature asks difficult questions about your clients in order to take action on your behalf and move them through the sales funnel.
ActiveCampaign also interacts with over 850 more applications, including Facebook, Shopify, and WordPress.
It’s straightforward to automate your list segments, and you can create list triggers and shift people depending on dynamic email content, sales follow-ups, and more.
Email processes are highly configurable and simple to administer. All of this data is synced with their integrated CRM, which enables sales teams to do advanced lead scoring.
Additionally, their lead scoring system is adaptable. If you’re unfamiliar with lead scoring, it’s a method for awarding points to certain email subscribers depending on their activities. They may then either enter a new automated funnel or be contacted by your sales team after they reach a certain point threshold.
The following are the steps:
It’s an excellent technique that huge businesses use to nurture email leads in the most customized possible manner.
Another great selling factor is email deliverability, which is far better than the deliverability of any other platform on this list. Their email messages are the least likely to be flagged as spam and have the highest probability of reaching primary Gmail and Outlook inboxes.
Pricing is based on the account features and the size of your email list.
All plans come with a 14-day free trial.
Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.
Get started with ActiveCampaign.
Constant Contact is the email marketing software of choice for a variety of small enterprises, in my opinion. ConstantContact combines all of the digital marketing tools necessary for email marketing, list growth, social media, and automation into a single user experience. These all-in-one solutions are ideal for small enterprises.
Since 1995, Constant Contact has been in the email marketing field, rebranding as Constant Contact in 2004. They were acquired by Endurance International Group in 2015, a conglomerate that also includes Bluehost, HostGator, and Domain.com.
According to the company’s website, its ultimate purpose is to assist small companies in navigating the web’s promise, power, and potential.
They include over 100 modern, mobile-optimized layouts, real-time reporting and analytics, and added features like as discounts, polls, and events.
One of their most distinctive aspects is their event administration capabilities, which include the handling of invites, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.
The pricing structure of Constant Contact is tiered according on the quantity of email contacts in your list. Their premium plans begin at $20 per month and include up to 500 connections.
Their drip programs are simple to implement and uncomplicated to utilize. You can design basic sequences but not conditional statements or complex filters.
Finally, if you’re searching for a combination of specialty features such as event management and top-notch email deliverability, Constant Contact is the right pick. This year, they are my second option for email service providers.
You may get started immediately and save 10% on your first 12 months by clicking on the link below.
Are you seeking for an all-in-one marketing solution that’s simple to use? In that situation, my recommendation would be Hubspot, as it combines the two, enabling you to deliver amazing customer experiences that enable your organization to expand. With dedicated sales, marketing, and operations centers, you’ll have access to all the tools you need to run your business.
HubSpot is the most comprehensive marketing platform available. Utilizing their email marketing software is one of the simplest methods for designing, optimizing, and sending visually appealing emails. They provide a plethora of personalized options, and regardless of whether you’re a little corporation or a giant organization, you may choose, plan, and upgrade.
You may either utilize one of their pre-made email templates or start from scratch when composing an email. These templates let you to easily incorporate text, photos, buttons, dividers, and a variety of other materials and layouts.
Their email editor is the easiest to use on the market, in my opinion. It’s far quicker and easier to use than the other tools on this list:
Once you’re satisfied with the style of your email, preview it across several recipients, devices, and email applications such as Gmail, Apple Mail, and Office 365.
This is a very valuable tool. Email subject lines, preview text, and content can all seem substantially different depending on the email software used by the recipient. These samples guarantee that your emails display beautifully in any mailbox.
Personalization is another of HubSpot’s strengths. As with conventional tools, you may customise material using typical merge tags such as the recipient’s first name. HubSpot, on the other hand, takes it a step farther.
Additionally, you may tailor material based on the device, list section, and geographic location of a user. Additionally, you may A/B test your subject lines and content to ensure that your email open and click rates are optimized.
Following that, when you’re ready to send and publish your email, you may utilize their Smart Send feature. This functionality enables you to optimize your send time in order to increase interaction.
After you’ve sent your email, you’ll want to review your analytics. The HubSpot analytics dashboard provides statistics on email openings and clicks, as well as unique data on how much time is spent viewing your email.
Viewing whether subscribers Read, Skimmed, or Glanced your email is an excellent reporting tool for determining the level of engagement with your email content:
For instance, you may notice that subscribers are simply skimming your emails for a little moment. This data enables you to determine which sorts of email content require improvement.
Another advantage of HubSpot is that it consistently sends emails to users’ inboxes. They have a healthy email deliverability rate of 99 percent. These large figures are the result of good domain validation settings using DKIM and SPF data, as well as the ability to preview and test emails completely.
The primary reason HubSpot is ranked first on my list is that their email marketing platform is only one component of their overall offering. Their Marketing Hub Starter Package provides the true benefits.
This comprehensive marketing platform includes email marketing as well as everything else necessary to coordinate your marketing and sales efforts:
HubSpot is my third choice for the finest email marketing software for one simple reason: it optimizes your inbound and outbound marketing efforts.
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.
Sendinblue is a simple-to-use email marketing solution that offers a free plan with unlimited contacts and 300 daily email newsletter sends. If you’re serious about developing your list, you can sign up for their Lite plan, which starts at $20 per month and includes up to 40,000 monthly sends with no daily restriction.
Their entirely free platform is based on simplicity of use. Its simplicity enables you to quickly develop professional-looking templates, automatic welcome emails, and opt-in forms for your website. Additionally, their free plan includes live chat and CRM, as well as one automation process for up to 2,000 contacts.
Additionally, Sendinblue leverages machine learning and artificial intelligence to send emails at the optimal time of day to enhance interaction.
Additionally, you may monitor real-time information via required reports that include open rates, click-through rates, deliverability, and heat maps.
Its email automation routines are one of their strongest qualities. These enable you to create triggers and send subscribers via bespoke processes based on their activities on your website and within the funnel:
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.
If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $25/month.
Moosend is an email automation solution that assists you in growing your email list, personalizing your messages, and automating repetitive chores so that you can focus on client connections.
Their campaign builder has straightforward drag-and-drop email designs. This application enables you to easily add photos, text blocks, and social symbols to your emails. They provide a vast library of responsive email templates with a variety of styles that look fantastic on desktop and mobile.
The area in which Moosend excels is in its automation capabilities. You may automate messaging related to upsells, customer interaction, and customer loyalty by utilizing their “Recipes” (pre-built automation templates). Triggers, control steps, and actions are the three primary components of automation. When all three are combined, you may filter email list segments and send sequences in response to specific actions.
Moosend’s further distinguishing characteristics include the following:
Moosend’s cost is determined on the quantity of subscribers on your email list. For customers with fewer than 1,000 subscribers, they provide a free subscription that includes sign-up forms, reporting, and the option to send unlimited emails.
Paid options for Moosend start at $8 per month and scale in accordance with the number of subscribers. Each premium subscription includes transactional email, page builder, and SMTP server access. Their enterprise options include migration and onboarding assistance, as well as support for Security Assertion Markup Language (SAML) (SAML).
Give Moosend a try if you’re seeking for powerful email automation technologies.
MailerLite provides a free for life plan, but even after that, it’s less expensive than the majority of email marketing products. Pricing for 1,000 subscribers begins at $0 and includes unlimited emails and user accounts. Their simple-to-use design makes it an excellent choice for newcomers to email marketing.
Mailerlite is used by over 600,000 clients worldwide. They provide tiered pricing structures based on the size of your contact list.
They are well renowned for their user-friendly interface, responsive email designs, and outstanding 24/7 phone and email service. If you have fewer than 1,000 email subscribers, you may begin with their forever-free option.
This free subscription has a limited feature set and limits you to 12,000 emails per month.
By upgrading to their $10/month plan, you have access to all of their email marketing-related capabilities, such as a landing page builder, integrated forms, and pop-ups.
Mailerlite enables you to track the success of your email marketing campaigns via a click map and data on openings by location.
Additionally, they provide several fantastic features, like the following:
Mailerlite’s pricing tiers include a free package for up to 1000 subscribers.
In summary, if you’re searching for a flexible price model, superior deliverability, and a small list, give Mailerlite a try.
GetResponse is a comprehensive internet marketing platform that enables you to scale your business. They assist you with marketing activities by providing email marketing campaigns, high-converting landing sites, and webinar software.
The true highlight here is Autofunnel — a sales funnel tool with over 30 pre-built landing pages, email templates, and sequences. Additionally, you have the option of selecting your final goals.
Autofunnel is the solution whether you want to increase lead generation, product sales, or webinar registrations. They’re optimized to grow your email list and increase the conversion rate of your funnel:
On the negative, some of their 500 templates appear to be out of date, and its deliverability ranks in the middle of the pack when compared to the other companies on our list.
However, one of GetResponse‘s most compelling features is its intelligent automation tools. You may use these capabilities to construct several advanced criteria that automatically segment your lists. Additionally, its drag-and-drop builder is quite straightforward and simplifies the process of creating high-quality emails.
GetResponse is an excellent email marketing platform for automating the creation of sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $12.3/month Basic Plan. You also save between 18 and 30% with annual plans.
Pabbly is an online platform, which offers a full-service suite of marketing solutions for online form construction, email marketing, subscription billing, and email list cleansing. Also, it gives a full company management package of all these products at a reasonable rate termed Pabbly Plus.
Pabbly’s email marketing solution doesn’t restrict you on capabilities like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a premium or free plan. You can quickly connect in-built or 50+ external SMTPs and send emails without any further expenses.
With Pabbly Email Marketing, you can increase the effectiveness of your email marketing by creating campaigns and sending bulk emails to all your prospective consumers with a one click. Additionally, it manages bounce and spam complaints for all major SMTP services, including Amazon SES, MailGun, Mandrill, and SendGrid.
Several more critical characteristics include the following:
Its email platform boasts a 99 percent delivery rate, making it an excellent choice if you’re searching for a service to clean your list and maintain your database current on a regular basis.
Pabbly Email Marketing cost is determined on the amount of subscribers.
ConvertKit is a platform designed by creators for creators. They are sensitive to their clients’ demands and are knowledgeable on how to create an internet following.
They have appealing forms, automate email campaigns to enhance conversions, and organize your subscribers to maximum interaction.
For bloggers interested in sending customised, text-based emails, their designs appear to originate directly from Gmail.
Additionally, they offer rather sophisticated email sequences based on both site and email behaviors. Their sophisticated triggers provide some nice choices for list segmentation:
ConvertKit is also an excellent choice for several reasons:
Finally, it’s an exceptional platform for creating lead funnels.
For instance, if a sales expert is attempting to complete a large transaction, they will either use a phone call or a basic text-based email to do it. They would not send an image-heavy marketing email that was heavily branded with the company’s logo.
With a free plan for up to 300 subscribers, their paid plans start at $9/month. This makes it a great choice for bloggers focused on building high converting sales funnels.
Get started with ConvertKit – my top choice for bloggers.
Omnisend takes email marketing to the next level by integrating it across social media platforms, text messages, push notifications, and Whatsapp. Over 70,000 marketers in 130+ countries utilize their email marketing software.
Omnisend enables e-commerce firms to sent more relevant messages to visitors across platforms and devices. They accomplish this by analyzing web surfing activity and user device choices in response to any custom events you specify.
For instance, you may segment messages more effectively by tracking user behaviors on your website and then inside welcome emails, abandoned cart emails, and post-purchase automation series.
Additionally, they interface with all major ecommerce systems.
You may integrate Omnisend with BigCommerce, Shopify, WooCommerce, Magento, or any other e-commerce platform to increase sales.
With their $16 per month Standard Plan, you receive access to their automation services and the ability to send 6,000 emails every month. These include interactive registration forms and email components, SMS marketing and notification capabilities, and product recommendations.
This feature set is ideal for increasing e-commerce conversion rates, since consumers will get messages depending on their interactions with items on your site.
Omnisend is a top choice for multichannel companies looking to sell (and remarket) to their visitors successfully.
Gist is marketing automation, live chat, and email software that provides a full 360-degree view of your business.
Additionally, they include additional technologies such as event tracking, which allows you to watch what visitors do on your website, as well as a knowledge base for automated customer assistance.
Where Gist truly shines is in their chatbot capabilities. Their GistBot pre-qualifies leads and schedules meetings for your sales staff 24 hours a day, 7 days a week – all with a modern aesthetic and in any language. You may assign discussions to various team members, send private comments, and manage them using simple open/close statuses.
Additionally, their automation tools enable you to develop visual processes for client engagement and conversion. You construct actions and tags to better analyze consumer behavior, segment your audiences, and convey the correct message at the right moment using timing variables.
With comprehensive live chat, event management, and marketing automation capabilities, Gist is an excellent all-in-one marketing solution for firms aiming to grow their sales team’s lead generation.
Automizy is an email marketing platform that aims to boost open rates by providing you all the tools essential to make your emails stand out in a crowded inbox.
Automizy delivers the fundamental email marketing feature set, which includes campaign sending, automation creation, form creation, and contact management.
You’ll find everything you need to succeed with email marketing in one easy-to-use interface.
When you use Automizy, you gain access to proven email marketing best practices that will assist you in increasing your open rates through built-in best practices, automating email campaigns, automatically resending campaigns to non-openers, and saving time with email templates and automation blueprints.
To help you increase your email open rates, Automizy offers an email subject line tester that allows you to evaluate your subject lines before to sending them. This function assists in forecasting topic line performance using data from more than one million campaigns.
Finally, you may do A/B testing on automated emails. Create up to four subject line variants and let our AI take care of the optimization.
Get started for $29/month and you get access too all features including the user-friendly email workflow builder to map your best-converting email sales funnel.
AWeber is used by over 100,000 email marketers and offers capabilities tailored to small enterprises. With superior email and phone assistance, as well as informative support articles and videos, you can obtain answers quickly and concentrate on building your business.
As with the rest of the products on our list, they include drag-and-drop email builders, list management tools, and analytics reports.
AWeber list management enables you to import an email list and construct a database using commonly used file formats such as XLS, XLSX, TXT, CSV, and TSV.
They make it simple to maintain your lists by automating the creation of rules. Additionally, you can construct an autoresponder process based on activities like as email opens, link clicks, site visits, and purchases using their marketing automation capabilities.
One of their selling points is their 700 design templates – this compared to GetResponse’s 500 and MailChimp’s 80. While some of their layouts appear to be old, others look fantastic and remind me of high-quality Instagram advertisements.
Additionally, they just enabled the usage of web-typefaces in addition to regular fonts.
In general, AWeber is a good alternative for small company owners because to the sheer volume of template designs, the friendly support team, and the extensive knowledge base.
You can get started with AWeber’s free plan, which gives you access to nearly all of their features, including unlimited landing pages, sign up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support. AWeber’s Pro plan starts at $19/month and is based on the number of subscribers on your list.
Campaign Monitor, created in 2004, is an outstanding all-purpose email marketing tool. There is no single distinguishing or distinctive trait that distinguishes them. However, there is something to be said about performing all tasks competently.
They are a multinational firm with people-first principles, with a 99 percent customer satisfaction score and a Giving Back program.
Each year, Campaign Monitor workers contribute hundreds of hours. They contribute food to local food banks, pick up garbage from neighborhood parks and beaches, and donate resources to at-risk youth organizations.
Their eye-catching email template designs are ideal for both non-profit organizations and enterprises. Additionally, their customer service and people-first attitude set them apart from the competition.
To begin, its email builder enables customers to completely customize their looks, even down to particular web fonts and color selections. If brand standards are critical to your organization, their Premier Plan allows you to password-protect parts of emails. This additional protection helps maintain your brand’s consistency.
Additionally, you may embed films from YouTube or Vimeo into your emails.
Additionally, their automation package is identical to those offered by other platforms that utilize triggers and email actions. Campaign Monitor also excels at data segmentation, allowing you to exclude various categories and apply complex criteria before sending emails.
They provide over 250 pre-built connectors with third-party applications like as Salesforce, Magento, and WordPress.
Finally, the price is slightly more than that of the other tools on this list. Their Basic Plan is $9 per month and includes 2,500 email sends. Once you reach this limit, I recommend their $29/month Unlimited Plan.
Keep an eye on the growth of your list – price scales rapidly with list size.
For example, the Basic Plan costs $299 with a list of over 25,000 members, while the Unlimited Plan costs $699.
Essentially, if responsive support and well-designed templates are a must-have, Campaign Monitor is worth a go.
You may begin by creating a fully free account in order to evaluate their services.
Their free plan provides customers with an intuitive interface and up to 2,000 subscribers and 12,000 monthly email sends — more than adequate for a small business.
Autoresponders, transactional emails, analytics, and a slew of third-party connectors are all included in their free package. Mailchimp also has a free iPhone and Android app.
They charge dependent on the size of your email list, so if you exceed 2,000, you’ll be charged $30/month for their 2,000-2,500 plan.
MailChimp is perhaps the most well-known free email marketing service on the market, with over 17 million subscribers as recently as a few years ago.
They are, however, at the bottom of my list since everyone uses them, and there are plenty of other excellent choices for creating more personalised emails.
Additionally, you can read my in-depth comparison of Constant Contact versus Mailchimp, as well as my definitive guide to the 21 Best Mailchimp Alternatives to Try This Year. Additionally, you may read this excellent comparison of Mailchimp vs SendGrid.
If your needs are basic and you want one of the more basic options, give MailChimp a try.
A straightforward definition of email marketing is the use of email to sell items or services. Even better, email marketing is a technique for nurturing and developing connections with your email subscribers in order to accomplish a certain goal, such as a sale.
Email marketing is a subset of digital marketing, which also encompasses search engine marketing, social media marketing, search engine optimization, and blogging.
Prior to the advent of email, direct mail was the primary method of reaching customers through their mailboxes. Email marketing extends this method online by electronically delivering messages to consumers’ inboxes. Unlike direct mail, email needs the recipient to opt-in to your email list.
Email marketing software (or e-mail marketing) is a term that refers to the process of sending mass marketing email messages to your list of subscribers using web platforms. This strategy enables you to attract new consumers more effectively, strengthen existing connections, and increase client loyalty.
With email marketing campaigns, you can reach your audience fast and easily, without having to pay for pricey advertising space on Google or Facebook.
The finest email marketing software makes use of several of the following critical features:
Email marketing is critical since it is one of the most effective methods for establishing a loyal following, generating cash, and locating consumers in their preferred location – their inbox.
When a person subscribes to your email list, it indicates that they are interested in your business and are willing to receive your communications. Given that 74% of purchasers cite word of mouth as a factor in their shopping decisions, email is a logical extension of their capacity to acquire and distribute crucial information.
Additionally, if you work in sales, email is the third most powerful source of information for B2B audiences, trailing only personal workplace relationships and industry thought leaders’ recommendations.
By selecting the finest email provider, you can send messages at scale, communicate with warm prospects without engaging in cold email marketing, and avoid paying additional fees on top of your monthly membership.
That concludes the discussion. I hope that this list of the best email service providers assists you in selecting the best platform for your internet company.
Given the abundance of excellent tools available, it’s ultimately a matter of understanding your budget range and prioritizing the features that are most essential to you.
Because startups have different requirements than established businesses, concentrating on affordability, deliverability, template design, convenience of use, and the special features you want can help you identify the appropriate match.