aweber vs getresponse

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Aweber vs Getresponse — which of these email marketing tools is best for your business? It’s a very tricky question!

So in this post, I’m going to put both products head to head. I’ll compare their pricing plans, key features and strengths and weaknesses.

By the end of the post, you’ll have a much better idea of which of these products is right for you.

But first: what do Aweber and Getresponse actually do?

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What do Aweber and Getresponse do?

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Aweber and Getresponse are tools for:

  • hosting your mailing list

  • creating attractive email templates

  • sending e-newsletters out to your subscribers.

They also allow you automate your communications to subscribers via ‘autoresponders’.

Autoresponders are e-newsletters that are automatically sent to your subscribers, according to rules that you define.

For example, immediately after they sign up, subscribers might receive a simple autoresponder from your business welcoming them to your mailing list; a week later they could receive a discount voucher for some of your products; and three weeks later they could receive an encouragement to follow you on social media.

And so on. 

That’s just the tip of the iceberg though — e-newsletter tools like these allow you to do a lot of other interesting things, which we discuss below.

Before that though, a quick look at pricing.

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Getresponse pricing vs Aweber pricing

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Getresponse pricing

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There are four Getresponse plans:

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  • Basic — this starts at $15 per month, and allows you to send an unlimited number of emails to up to 1,000 subscribers

  • Plus — starting at $49 per month for up to 1,000 subscribers

  • Professional — starting at $99 per month for up to 1,000 subscribers

  • Max — negotiatable

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A fully functional free trial is available too, which lasts for 30 days (this works with up to 1,000 subscribers). You can access the trial via this link.

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The key differences between the Getresponse plans involve the addition of landing pages, webinars and e-commerce, with more functionality being provided the more you pay (I discuss this in more depth below).

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Aweber pricing

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There are 2 Aweber plans to choose from: “Aweber Free” and “Aweber Pro.”

As the name suggests, “Aweber Free” lets you use the product entirely free. There are strings attached however: it’s only free for users with less than 500 subscribers, and any newsletters you send with it will feature Aweber adverts.

These limitations aside however, it’s a pretty useful option for new businesses that don’t already have a list but want to start running email marketing campaigns.

You can find out more about “Aweber Free” here.

“Aweber Pro” unlocks all the main functionality of the platform, and the pricing structure for it is as follows:

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  • Up to 500 subscribers: $19 per month

  • 501 to 2,500: $29 per month

  • 2,501 to 5,000: $49 per month

  • 5,001 to 10,000: $69 per month

  • 10,001 to 25,000: $149 per month

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If you have a list larger than 25,000 subscribers, you will need to get a quote from Aweber to establish monthly costs.

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Discounted plans are available for non-profits (3 months free, 25% off after that) and students (20% off) too. 

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Awber vs Getresponse — who wins on price?

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When comparing Aweber vs Getresponse, the Getresponse ‘Basic’ plans are probably the ones to focus on as they are similar, feature wise, to all the Aweber plans.

At the starter end of things, Getresponse is definitely the more cost-effective solution. If you have a list with 500 to 1,000 subscribers on it, you’re looking at a $14 per month ($168 per year) saving by using the Getresponse ‘Email’ plan instead of Aweber‘s equivalent.

For lists over 1,000 subscribers in size, each Getresponse ‘Basic’ plan effectively comes in $4 per month cheaper than the equivalent Aweber plan (an annual saving of $48).

Additionally, Getresponse offers sizeable discounts if you pay upfront for one or two years: 18% and 30% respectively.

There’s also a 30% to 50% discount available to nonprofits (with the more generous discount being available if you display the Getresponse logo on your website and allow Getresponse to market you as a partner).

There are discounts available with Aweber too, but they are not quite as generous: if you pay annually, you save 14.9% on the regular plan.

There’s no denying however that Aweber’s completely free plan makes the product attractive to brand new businesses.

Overall, I’d say that Getresponse is the overall winner on pricing, but as we shall see below, this is definitely not the only thing you should base your decision on here.

Let’s take a look at features.

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Overview of core Aweber and Getresponse features

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Similarities between Aweber and Getresponse

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Getresponse and Aweber offer similar core features, the key ones being:

  • The ability to capture data and host mailing lists

  • A wide range of pre-designed, responsive e-newsletter templates

  • Autoresponder functionality that allows you to send automated e-newsletters at pre-defined intervals to subscribers after they sign up

  • Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing

  • Message builders that allow you to create and edit e-newsletters without coding

  • Integration with third-party tools (for example, e-commerce apps or CRM services)

  • A landing page builder

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Key differences between Aweber and Getresponse

There are some Getresponse features which are not available in Aweber:

  • Webinars

  • Advanced marketing automation

  • Conversion Funnels

And Aweber offers something that Getresponse has yet to introduce: AMP for email.

We’ll discuss these differences in more depth later.

But first, let’s take a look at something very important in email marketing: visuals.

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E-newsletter templates

Aweber and Getresponse both provide a wide selection of templates, but Aweber’s is bigger: it offers users 700 templates to Getresponse’s 220.

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The templates provided by both Getresponse and Aweber are all responsive — this means that they will automatically adjust the layout of your e-newsletter to suit the device it’s being viewed on (mobile, tablet, desktop etc.).

In terms of quality, I’d say that Getresponse’s templates are in general slightly more attractive or contemporary than the Aweber ones; but Aweber’s larger range of templates may make it easier to find something that suits your brand.

Either way, there’s a lot to choose from in the template department from both products, and the standard is high in both.

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Web fonts in Aweber and Getresponse

Popular email apps like Outlook and Apple Mail are increasingly supporting the use of web fonts — and accordingly, some leading email marketing solutions are starting to include them in their email editors.

This can help designers create newsletters which more closely match the branding used on corporate websites.

Both Aweber and Getresponse facilitate the use of web fonts, but Getresponse’s range is much more extensive; Aweber limits you to a small choice of rather bland Google fonts.

With Getresponse, you get a wonderful selection of web fonts to choose from — hundreds of Google fonts, including all the funky ones, are available.

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So it’s a rather big win for Getresponse in the font department.

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AMP for email

An area where Aweber has an edge over Getresponse — and indeed most other email marketing platforms —involves something called AMP for email.

Traditionally, e-newsletters have been very static affairs — a combination of text and images.

AMP for Email changes all that by making it possible for recipients to take simple actions (like booking an appointment or RSVP-ing to an event) directly within the email the email (i.e., without leaving their email program and without visiting a website).

It also allows the senders of an email to insert dynamic content into it — think live survey results, weather updates, football scores etc.

The ‘dynamic’ nature of AMP emails gives recipients a reason to return to them periodically — turning emails into much more powerful and engaging pieces of content.

The below video from Google serves as a good introduction to the world of AMP for email.

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Note that in order to use AMP for email with Aweber, you will need the relevant technical skills — the only ‘drag and drop’ AMP for email feature currently available with Aweber is an image carousel.

But nonetheless, including AMP for email in Aweber’s feature set is a really positive development — and kudos to the company for being an early adopter of the technology.

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Trying Getresponse and Aweber out for free

The best way to work out if an app is for you is to try it yourself — this lets you work out the learning curve and establish if a product contains the precise features you need.

Both Getresponse and Aweber provide fully functional free trials, which you can access using the links below:

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Autoresponders

As discussed briefly above, autoresponders are emails that are sent automatically to your subscribers at intervals that you define – for example, you could create a programme of autoresponders so that…

  • 10 minutes after somebody signs up to your list, they receive a welcome message

  • exactly one week later they receive a discount code

  • three weeks later they receive an email showcasing a particular product…

…and so on.

This type of email marketing is often referred to as a ‘drip’ campaign.

Both Aweber and Getresponse provide good basic autoresponder functionality, allowing you to automatically send particular e-newsletters based on time intervals (as in the example above) or trigger them based on user actions or data, i.e.,

  • joining a particular list

  • making a purchase

  • having a birthday.

For me, Getresponse’s autoresponder functionality is considerably stronger than Aweber’s, however.

The range of actions you can use to trigger the sending of e-newsletters is more comprehensive, and it’s easier to set up these action-based triggers in the first place. 

Accordingly, Getresponse’s autoresponder functionality now goes well beyond traditional ‘drip’ style campaigns and forms part of its ‘marketing automation’ feature.

And speaking of which….

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